Thirty years of history. One club
finding its voice.
PROJECT
Brand Identity, Brand Activation
CLIENT
Yeronga Eagles Football Club
Yeronga Eagles had outgrown their own badge.
Thirty years strong. Founded by Salvadoran refugees building a new life in Brisbane. Grown into a second home where generations connect and culture stays alive.
On the pitch, a steady climb through the Queensland Premier League. Everywhere else, a basic logo and nothing behind it. No system. No social presence. No way to tell the story.
The job wasn’t to build an identity from scratch. It was to finally match one to the community that already existed.
More fiesta than siesta. Four words, one brief.
We built the brand on that energy – Salvadoran roots, arms open to everyone. Heritage without decoration. Ambition without losing the warmth that holds the club together. A brand that treats every match like a gathering, because that’s what it’s always been.
Full identity. Social templates. Website. A launch video to introduce it all to the people who lived the old version.
The ambition: Brisbane’s leading Latin American football club, known for energy as much as results.
Vamos isn’t just a rallying cry. It’s the club’s whole approach in one word.
An infinite game, fuelled by passion and purpose. No chasing quick wins. Just building something lasting – a second home where every generation connects, where Salvadoran heritage meets Brisbane’s multicultural spirit, where football is the excuse and community is the point. Every match, another chapter. Yeronga Eagles FC. Where passion comes to play. Vamos.
