“But aren’t branding and marketing the same thing?” Ouch. That hurt our ears. The truth is, marketing and branding are two very different concepts. Branding
If you think your brand is just a logo and a catchy tagline, think again. Just like humans, brands can be inspiring or dull, magnetic
Struggling with attracting top talent or closing on important business deals? You might just have yourself a sticky little brand misalignment problem. Brand alignment asks
So, how do you know if your brand is misaligned? You take a trip to a chiropractor of the branding variety to see if the
Sh*t happens. We saw this on a Tee shirt once. And no two truer words have been said. But when it happens in the world
In life, as in branding, you get what you pay for. If you’ve ever gone the cheap route—whether it’s hiring a bargain contractor or picking
So, you’re thinking about a rebrand? How delightful. Before you get carried away with colour schemes, snazzy new logos, and a slick new website, let’s
Trust. It’s a delicate thing, isn’t it? One minute, your audience believes you’re the best thing since sliced bread; the next, they’re eyeing your brand
