Bloom on Wesley is the culmination of culture, nature and style. A boutique property development and vibrant urban community on the fringe of the Brisbane CBD.

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At home in luxury, residents of Bloom on Wesley live without compromise, experiencing a higher standard of living.

Bloom on Wesley, a boutique property development, sought a distinct brand identity balancing luxe lifestyle and a sense of community to promote and sell out the apartments.

Needing to position itself as a pioneer in the suburb's redevelopment and transformation. Drawing inspiration from the nearby parkland and natural surroundings, Bloom on Wesley's visual identity came to life with textural elements and abundant white space.

This ethereal styling captured the essence of nature, creating a tranquil and elegant brand representation. From concept through to execution, we delivered on sales collateral, physical signage, the website, and a meticulously planned launch event, all contributing to a boutique branded customer experience.

Project

Brand Identity

Category

Property

The path to unforgettable

Identity

Brand Strategy

Experience

Bloom on Wesley, a boutique property development, sought a distinct brand identity balancing luxe lifestyle and a sense of community to promote and sell out the apartments.

Needing to position itself as a pioneer in the suburb's redevelopment and transformation. Drawing inspiration from the nearby parkland and natural surroundings, Bloom on Wesley's visual identity came to life with textural elements and abundant white space.

This ethereal styling captured the essence of nature, creating a tranquil and elegant brand representation. From concept through to execution, we delivered on sales collateral, physical signage, the website, and a meticulously planned launch event, all contributing to a boutique branded customer experience.

Project

Brand Identity

Category

Property

The path to unforgettable

Identity

Brand Strategy

Experience

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

Bloom on Wesley: Uniquely representing relationships between people and places

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

Bloom on Wesley: Uniquely representing relationships between people and places

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.

Bloom on Wesley: Uniquely representing relationships between people and places

Bloom on Wesley: Uniquely representing relationships between people and places

Bloom on Wesley: Uniquely representing relationships between people and places

Bloom on Wesley: Uniquely representing relationships between people and places