Operating under the Big Rocks Hospitality group, Lucky Star Tavern caters to sports bar goers, gaming room punters, drinkers and diners alike. This well established pub was seeking a brand strategy that nodded to its rich history while refreshing its identity to appeal to an evolved patronage.
As part of the larger strategy piece, we clearly defined what Lucky Star Tavern is, what it needed to embody as a brand, and the messages it needed to communicate to effectively cut through a saturated market.
With deep market research informing the brand’s visual system, we rolled out a number of activation pieces including signage and collateral deployment. Our collaboration has resulted in increased brand recognition, enhanced customer engagement, and a competitive advantage for Big Rocks Hospitality in their industry.